UTILIZING SHOPEE E-COMMERCE AS A STRATEGY TO IMPROVE ONLINE MARKETING

Abstract

This research aims to analyze the use of Shopee e-commerce as a strategy to improve marketing.
The research object is Gerai Busana Nibras House Bojonegoro. This research uses a qualitative
research approach, with data collection procedures: interviews, observation and documentation.
The research results are through analysis of four marketing concepts known as 4P or marketing
mix, product, price, place and promotion. Product, the Nibras House Bojonegoro outlet sells
Muslim fashion products and accessories that the average consumer needs. Price, the policy of the
Nibras House outlet in setting prices is to set promotional prices taking into account Shopee
regulations. Place, service providers and consumers do not meet directly or through Shopee ecommerce. Promotion, the Nibras House Bojonegoro outlet often participates in Shopee events
and programs and utilizes several available features to support its marketing. As well as factors
that hinder and support marketing via Shopee e-commerce